In April 2006, John Lasseter , the new Principal Creative Adviser, a position created through the acquisition of Pixar by Disney, has made his feelings known about getting back to basics with Imagineering, such as focusing on the story-telling and not the technology so much. In a move which surprised many, he even made it known he would like Walt Disney Imagineering to return to the WED Enterprises name, partly in homage to Walt Disney and partly to regain the spirit that many feel left Walt Disney Imagineering in the late 1990s. He also said at the Walt Disney Company shareholders meeting in March that he felt that developing attractions based on movies to open in time with the movie's opening was a crucial step in moving Imagineering forward.
Imagineering designed galleries and exhibitions for the Autry Museum of Western Heritage in Los Angeles, California . It also developed the Encounter Restaurant, a science fiction-esque redesign of the restaurant suspended at the top of the 135-foot parabolic arches of the Theme Building at the Los Angeles International Airport . Imagineering designed exhibits for the Port Discovery children's museum at the Inner Harbor in Baltimore , Maryland , as well as the "Below Deck" sound show depicting Blackbeard 's final battle as part of the Pirate and Treasure Museum in St. Augustine, Florida .
Ground breaking for the Walt Disney World resort in Orlando, Florida began on November 11, 1965. Although the Walt Disney Corporation had developed a strong market in the United States through its television programming and marketing, it was not until October 1, 1971, that the theme park in Orlando opened. Since this time, Disney has expanded its operations to include not only the central theme park but also: Epcot, Disney-MGM Studios where communication technology systems are developed, Disney’s Animal Kingdom, Blizzard Beach water adventure park and a host of other amenities. By June 24, 1998, the resort had served its 600th million guest.
When examining a timeline of the resort’s history, it becomes quite clear that over the course of the last 35 years the Walt Disney World organization has diversified its activities at its resort to appeal to a wide range of customers. Under its philosophy of “togethering” the Walt Disney World Resort organization has developed a marketing package that is designed to appeal to all members of the family. An author notes that the organization has, “taken the concept of the group family picture that everyone wants to be in and turned it into a group vacation package”. What this effectively implies is that the growth of the resort has served as the basis to provide services for every member of the family regardless of age or interests.