Technology And Media
Margaret Engel and others believe that video satellite phones, and successor technologies based on more traditional mobile-phone networks, may be as liberating a force in journalism as the Internet has been.
These technologies have made it possible for the average person to act as their own personal camera crew and reporter. It puts the power of the media in the hands of people worldwide. Are these new technologies going to change the media in an unfavorable way? Thomas B. Rosenstiel, a writer for the Los Angeles Times, says "Technology is a blessing and a curse."
By changing media formats, we change the way information is gathered, presented, processed, and the way consumers are affected by it. The average reporter today is working under a tight deadline, much the same as a live television correspondent does. The problem is that in the past, accuracy and speed do not mix. With the new instant access to information, accuracy can suffer greatly. Clearly, one can argue that inaccurate newscasts are immoral and should be condemned. This might also fall into the "false advertisement" section of the United States legal system. After considering ethics and the law, it's evidence that goes against the development of advanced technologies.
I think the development and heightened use of video satellite phones could lead to chaos in the media. This dilemma can also be evaluated with a utilitarian calculation. I would argue that the use of these mobile satellite phones would wreak havoc among the many broadcasting companies operating today. It gives the ability to broadcast news to people who might not be qualified to work with important or top secret information. I think this could lead to total chaos. People could broadcast any event to millions. Events like concerts, plays, or even movies could be broadcasted to people at low cost and totally disrupt the entire entertainment industry. Its reason like these that prove the utilitarian argument in that the use of these phones will not cause the greatest amount of happiness to the greatest number of people, in fact it will only inspire turmoil. On the other hand, taking a Kantian view, the intent of these satellite phones is to be used for the spread of information, like the Internet. Although this argument is made, I feel it's...
How has the explosion of digital technology changed marketing? This was the theme of the discussion panel organised by the Guardian in association with Adobe. Today’s connected consumers are using smartphones, iPads, laptops - and even glasses and watches - to access content. As a result, marketing departments need to provide compelling campaigns across these different devices and become proficient in using technology. Marketers need to work closely with IT departments and technologists. They need to understand the processes behind developing websites, handling data and running social media campaigns. The panel discussed how marketers could develop the skills to enable them to work hand in hand with technologists while retaining their creativity, flair and intuition.