It’s no accident that some of the most impressive expressions of the new phone’s technology is in the realm of augmented reality, where the digital world adds layers onto the physical one. We can get a glimpse of this from those remarkable Animojis—like that scatological doppelganger that I used as a demo—as well as the first few augmented reality apps that run on the new camera inside the X, as well as the Apple ARKit for developers. (Some of these apps, the ones that don’t take advantage of the facial recognition capabilities, also work on the iPhone 8.) A game called The Machines transmogrifies your kitchen table into a battleground where superheroes cavort. An Ikea app lets you place virtual furniture in your living room. Insight Heart is a total bonkers experience that lets you zoom into the body of a virtual human and then extract and examine a huge, bloody, beating 3D heart, suspended in your living room like a fugitive from a horror movie. It’s the most Magic Leap-y thing I’ve ever seen on a phone. And a beta of a new Snapchat feature uses Face ID technology to scarily layer masks and floral haberdashery onto your face, making Animojis even weirder.